If you’ve been in, or around, the hospitality industry for any length of time, you’ve most likely heard the term “seasonal menu”. You may wonder what it’s all about, or why you should have one, especially if your current menu is doing what it needs to do - getting people through the door. But, here at DCE, we truly believe this will take your business to the next level, and here’s why.

Quality of Food

This is the number one reason why you should have a seasonal menu. By using seasonal ingredients, you remove the snap frozen, long chilled ingredients that can be easily bought at any supermarket. Since you are using local ingredients that have been recently harvested, you are ensuring that the ingredients you source are of the highest quality. This will create a serious buzz around your menu attracting new business.

Support the Local Economy

Purchasing fresh, local produce ensures you support the local economy, so the money stays in the area and helps your community. This creates work in the area and could even have a trickle on effect in your business.

Attract New Customers

By creating a seasonal menu, you encourage people to take a second look at your place. If you keep talking about the same items, all day, every day, you’re not going to inspire new customers. By creating something new, you’ll generate buzz that will have people lining up outside.

Limited Time Only

Seasonal menus are meant to be just that - seasonal. In much the same way that people look forward to mangoes in the summer, creating a seasonal menu will generate a sense of urgency. When customers know there is a time frame on how long they can enjoy something for, it prompts them to buy so they don’t miss out. 


This is particularly important when attracting new customers. You might not think twice about going to a certain restaurant, but when a certain item on the seasonal menu catches your attention, then you just have to try it. That’s the power of curiosity.


A seasonal menu gives you a built-in reason to communicate with your customers - whether it’s on your social channels, through email or in person, each time you update your menu.


Taking the time and effort to create a seasonal menu shows your customers - both regular and potential - that you care about creating a unique dining experience. This will not only attract customers in the first place, but also have them coming back time and time again.

Control Costs

Seasonal menus revolve around foods that are in season. This generally means you can buy the same amount of food for less due to the abundance of these items. This allows you to either save money or invest in the future of your business.


Creating a seasonal menu allows both you and your team to get creative. Just think of the fun you and your team will have in creating and taste testing new items for your menu! Suddenly, your entire team is inspired and re-engaged!

 So now you know why you should be putting together a seasonal menu, here are our top tips:

  • Plan ahead
  • Buy fresh and local
  • Give your staff time - the more they’re engaged with the menu, the better they can sell it to your customers.
  • Learn from each season - some things may work, others won’t. That’s okay. Take your learnings from each season and apply them to the next.
  • And most importantly - have fun with it!

If you want more information on seasonal menus call one of our friendly staff at DCE on 1300 000 DCE.